Tuesday, March 11, 2008

Wedding Marketing

One of the costly developments of the past thirty years is the proliferation of the "wedding market" and the now myriad number of stores/websites/and all things wedding related that couples can visit. There are more bridal magazines than ever before, and studies show that most brides gather handfuls of these magazines as their wedding day approaches.

Couples should take care that they don't become trapped by the "wedding" frenzy. There are so many special "wedding" cakes, "wedding" books, and "wedding" supplies that often couples don't realize they are paying a premium for these specially designed wedding items.

When possible, eschew the word "wedding" when making your purchases. You'll likely save some money.

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